As our understanding of data analytics has developed, data analytics is being used in wave of innovative and exciting new ways. From IoT analytics and augmented analytics and DataOps we look at the top data analytics trends for 2019

If you’ve ever taken the time to shop online with a major retailer, everything from your customer journey to your buying decisions will have been quantified in some way. Your data will have added to a larger data set filled with other customers data. Data engineers will then use data analytics platforms to try and extract insights. For many enterprises, these datasets are the key to creating a more efficient service that delivers a more targeted customer experience. The growth of data analytics has been particularly dramatic.

Source: information-age.com
Author: Tim Keary