Articles What Is Predictive Analytics? By Derrick Martins on June 7, 2019 • ( Leave a comment ) Learn more about predictive analytics, including a definition, trends, comparisons with related technologies, examples, techniques and tools. Predictive analytics involves using statistical tools to analyze data to determine the probability of future outcomes. It’s the branch of big data specifically focused on forecasting the most likely result, given a certain set of conditions. For example, retailers use predictive analytics to determine which other products might interest a customer based on purchase history. Financial firms use predictive data analytics to capitalize on trends in the financial markets. Source: datamation.com Author: Cynthia Harvey Share this:Click to email a link to a friend (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Tumblr (Opens in new window)Like this:Like Loading... Related Categories: Articles Tagged as: Big Data, Business Analytics, Business Intelligence, Predictive Analytics