What Is Predictive Analytics?

Learn more about predictive analytics, including a definition, trends, comparisons with related technologies, examples, techniques and tools.

Predictive analytics involves using statistical tools to analyze data to determine the probability of future outcomes. It’s the branch of big data specifically focused on forecasting the most likely result, given a certain set of conditions. For example, retailers use predictive analytics to determine which other products might interest a customer based on purchase history. Financial firms use predictive data analytics to capitalize on trends in the financial markets.

Author: Cynthia Harvey

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s