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What Is Predictive Analytics?

Learn more about predictive analytics, including a definition, trends, comparisons with related technologies, examples, techniques and tools.

Predictive analytics involves using statistical tools to analyze data to determine the probability of future outcomes. It’s the branch of big data specifically focused on forecasting the most likely result, given a certain set of conditions. For example, retailers use predictive analytics to determine which other products might interest a customer based on purchase history. Financial firms use predictive data analytics to capitalize on trends in the financial markets.

Source: datamation.com
Author: Cynthia Harvey

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