Data science is undeniably hot right now across industries, including marketing. But it’s hardly a fad. Rather, today’s growing incorporation of data science and scientists into the marketing organization is just the beginning of the next evolution of business.
The benefits that data science can deliver to marketers are tremendous, but to realize the full impact, we need to begin bridging certain gaps in understanding. When we think about applying data science to marketing, we’re really talking about an exercise in translation. The job of a data scientist is to translate raw data into insights. That said, data science is an exceptionally broad field, and not all data scientists are created equal.
Author: Tony Hudson
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