Big data is still a hugely relevant topic, although the term has become a little distorted and overused. According to Google Trends, there’s an indication that interest is fading in terms of the hype.1 However, it’s actually accelerating in terms of real enterprise adoption.
Big data has the potential to transform long-standing traditional organisational practices, as well as business planning. Data-driven business strategies are taking hold, and becoming an increasingly important point of competitive differentiation among companies. According to McKinsey and Company, using big data when building a business strategy involves three mutually supportive steps
Author: 5 Minutes
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