The warnings are out: Businesses that fail to fully leverage the insights and intelligence that can be found in their ever-growing volumes of data stand to lose a significant competitive advantage to the businesses that do.

So whether it’s internal operational data that can be used to improve business processes, financial data that can guide a business’ investment strategy, or sales data that can be used to gain a 360-degree view of customers, businesses today are scrambling to implement technology to help them identify, collect, move, transform, manage and analyze the data they need to stay in the competitive game.

Source: crn.com
Author: Rick Whiting