80% of all business intelligence solutions will be self-service by 2020, according to a report by Gartner. For now, only 55% of the BI survey respondents rely on self-service BI tools, while 15% plan to adopt them within 12 months and 10% consider adoption in the long-term. What is self-service business intelligence and why is it gaining ground, pushing out traditional analytical suites and spreadsheet processors alike?
Breed Analytical Competitors Through Self-Service BI Tools The market is oversaturated with suppliers and manufacturers that can’t compete on the quality or price of the products. However, there is a way to get ahead of the pack using sophisticated data analytics tools to wring as much data from every business process and interaction to answer the crucial questions of: 1. What do the customers want? 2. How much are they willing to pay for that? 3. What makes them loyal to a particular brand?
Author: Alex Slobozhan