A well-crafted Business Intelligence strategy can bring clarity to your operations and improve decision-making. Learn how to create this strategy in this post. Can you answer these questions without a moment’s hesitation?
What are your most profitable clients? What are your highest margin projects? How did your sales team perform in the last quarter? If you’re like most agencies, you’d probably say “no”. The Big Data revolution has transformed entire industries. The agency business, however, seems to be curiously unaffected by it. Scroll through any agency-focused publication and you’ll see article after article talking about creative skills. Data and analytics remain mostly a footnote, if at all.
Author: Esther Cohen