Why It’s So Hard to Fight Instinct vs. Data in BI Decision-Making

Before major business intelligence platforms came along, most business decisions were driven by instinct. Here’s how big data changes business decision making.

In the days before robust business intelligence (BI) platforms existed, professionals usually had to rely on experience and gut instinct when making decisions. Now, data analysis tools can give solid conclusions gleaned from months or years of compiled information. Even so, the people who dig through data still have difficulty trusting what the data says and quieting their gut instincts.

Author: Kayla Matthews

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