Why Data Is Necessary for an SEO Campaign to Be Successful

There are many components to a successful SEO campaign, but few are as vital as data. Here’s why data is so important for SEO.

Some of the basics of search engine optimization (SEO) are easy to pick up. Conceptually, the strategy makes sense; Google (and other search engines) index pages throughout the web, then rank them based on their measurable authority and their relevance to whatever’s being searched.

Author: Larry Alton

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