From Big Beer to Big Data: Inside AB InBev’s Digital Transformation

With more than 500 beer brands and $55 billion in sales, Anheuser-Busch InBev is already the world’s biggest beer company. And if all goes as planned with its digital transformation project, it will be the best beer company in the world, too.

AB InBev is in the middle of a massive project to turn itself from an amalgamation of dozens of independent breweries — some of them more than 100 years old — into a unified powerhouse that uses data to enhance business processes, improve consumer relations, and make its beer better too. The project involves consolidating not only its core transactional systems, but its global data and analytics infrastructure.

Author: Alex Woodie

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