The massive volumes of information generated and used for decision making in business today fuel the booming business of data analytics and Big Data companies. Big Data companies, combined with analytics technology, help businesses achieve valuable insights in many areas.
This includes in-depth customer research, product development, cost management and competitive analysis. Big Data also provides operational intelligence, enabling companies to investigate, monitor, analyze situations and then react and respond. The application of data analytics affects organizations across practically every industry and takes an active part in developing strategies for their success.
Author: Brian Deagon