Salesforce.com on Monday decided to buy big data firm Tableau Software for $15.3 billion, marking the biggest acquisition in the company’s history as it looks to offer more data insights to its clients.
Seattle-based Tableau has more than 86,000 customers, including tech heavyweights such as Verizon Communications and Netflix. As part of the all-stock deal, Tableau shareholders will get 1.103 Salesforce shares, valuing the offer at $177.88 per share, representing a premium of 42% to Tableau’s Friday closing price. Salesforce’s deal comes days after Alphabet’s Google big-data analytics company Looker for $2.6 billion and surpasses the $5.9 billion that the cloud-based software company paid to buy U.S. software maker MuleSoft in 2018.
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