How to Train Someone to Translate Business Problems into Analytics Questions

Analytics translators perform some of the most essential functions for integrating analytics capabilities in a company. They define business problems that analytics can help solve, guide technical teams in the creation of analytics-driven solutions to these problems, and embed solutions into business operations.

It’s specialized work, calling for strong business acumen, some technical knowledge, and project management and delivery chops. Deploying translators is especially important during a company’s early efforts to use analytics, when much of its analytics know-how resides in a small cohort of data leaders and practitioners.

Author: Louise Herring, Helen Mayhew, Akanksha Midha and Ankur Puri

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