Data helps to drive every industry now. When used effectively, it can lower operational costs and utilize resources in a more effective manner. The U.S. legal cannabis market was valued at $11.9 billion in 2018 and is expected to be worth $66.3 billion by the end of 2025. Data helps to drive every industry now. When used effectively, it can lower operational costs and utilize resources in a more effective manner. The U.S. legal cannabis market was valued at $11.9 billion in 2018 and is expected to be worth $66.3 billion by the end of 2025. 

With this kind of growth, data collection and use are essential to the Cannabis industry in many ways. The Product The access to a vast amount of data, allows growers to optimize for environmental changes and variables and can even change the strain of the product. Growers can even adapt to what CBD level that they want and change the genetic makeup to consistently produce the types of strains that sell best.

Source: forbes.com
Author: Nicole Martin