Every day, businesses are expanding and growing, and so is the need to analyse all of the data that goes along with measuring the success of day-to-day operations.
Business analytics, also simply referred to as BA, is important data within an organisation. This is data that is used to measure both success and failure, plan for future projects, and set goals. These days, most businesses depend on this information when it comes to making important decisions.
Author: Richa Bhatia