Online retailer Zappos has never been shy about adopting new technologies to improve its business. And its search bar is no exception: Over the past two years, the company has been overhauling its search algorithms using machine learning.

At VentureBeat’s Transform 2019 conference last week in San Francisco, Zappos lead data scientist Ameen Kazerouni talked about how his team implemented semantic search into the website (you can watch the full session above). Unlike traditional search that matches your results purely based on the words you use, semantic search tries to understand the context and intent behind those terms.

Source: venturebeat.com
Author: Giancarlo Valdes