Data analytics is a vital tool for learning what your customers want. If your company has yet to develop a data strategy, you may be missing out on insights essential to connecting with them.

But for small businesses, setting up a data strategy from scratch might seem like a daunting–if not impossible–task. Fortunat]ely there are some simple ways to generate the data you need. And the best one to start with is customer surveys. Surveys come in many types and formats, so select the one best suited to your budget and the kind of results you’re seeking. Paper and over-the-phone surveys are less common, but have a high response rate.

Source: inc.com
Author: Natasha Ramirez