More companies are using data analytics to attract new customers, improve services for existing customers and to mitigate business risks by leveraging business intelligence and predictive analytics to make better decisions, according to a new vendor survey.

The analytics poll released this week by the research unit of Indian IT giant Infosys (NYSE: INFY) notes that data analytics tools are being augmented by AI, Internet of Things and cloud technologies as users look to move beyond getting their arms around data to using voluminous data sets to boost revenues.

Source: datanami.com
Author: George Leopold