Being a rare combination of all processes and tools related to utilizing and managing large data sets, the concept of big data was developed in order to understand trends, preferences, and patterns generated in huge databases especially when people used to interact with different systems as well as each other.

Big data technology has been around for years; most organizations now have started to understand its importance as they can capture all the data that streams into their businesses. In addition to this, they cannot just apply analytics and get significant value from it but also help businesses in creating new experiences, services, and products.

Source: smallbizdaily.com
Author: Herman Morgan