How Machine Learning Can Maximize the Success of Marketing Campaigns

Machine Learning, ML, is not new. Don’t be shocked; the good old MS Word Spelling and Grammar Checker also used machine learning principles, as does any search engine. What’s all the buzz about, then, you wonder?

Well, the buzz is justified, because machine learning has advanced with such dizzying speed, that it’s already helping digital marketers change their fortunes within days. Not only with marketing campaigns, but machine learning is also revolutionizing Wi-Fi and even the top wireless routers leverage the power of AI. Before anything, let me address the big question – Why Is Machine Learning Unlike Any Breed of Current Marketing Automation Tools?

Author: Guy Sheetrit

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