Big data is changing the retail industry in remarkable ways. It is possibly the biggest disruptor of the sector of the economy over the past 50 years. There are a number of applications of big data, but one that gets overlooked the most is the benefits of using it for coupons.

Retailers are investing heavily in big data – but is couponing enough of a focus? Retailers around the world are turning to big data to solve many of their challenges. There are many ways that they have leveraged big data to serve their customers, meet compliance standards and improve relationships with supply chain partners.

Source: smartdatacollective.com
Author: Rehan Ijaz