What is Business Intelligence?

Business intelligence (BI) may be at the forefront of modern data technology, but it’s not a new discipline. It got its start in the 1950s as “decision support technology,” a fancy way of describing data analysis used specifically for strategic business decisions. It’s still line-of-business analysis at its core, but it’s come a long way since.

New advancements in streaming data, cloud storage and processing, and self-serve analytics tools have transformed BI into a cutting-edge field—one that’s even shaping workplace cultures everywhere from tech startups to healthcare organizations. Here’s a look at modern business intelligence and what it can do for you.

Author: Carey Wodehouse

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