How Nonprofits Utilize Big Data

Big data has become a centerpiece of the modern business world. The challenges, benefits, and uses of big data within the corporate sphere are already well known. But can big data be used within nonprofit organizations?

It’s estimated that from 60 to 95 percent of all data companies collect doesn’t get used. And no wonder. Between the incomprehensible amount of information continually being generated — we collectively create approximately 2.5 quintillion bytes of data per day — and the wrench that GDPR rules and other data regulations can create, trying to organize, sort, and find information can be like finding a needle in a very, very large haystack. Of course, for-profit businesses have so many uses for big data that the decision to invest the time and money into collecting and processing it is an easy one.


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