The age of information has bestowed upon humanity one of the biggest explosions of tech-focused jobs ever. While an abundance of the power behind big successful companies such as Uber, Facebook, AirBnB, and Amazon is their ingenuity and convenience for consumers, their success can also be attributed to the utilization of data — and lots of it.
It is undeniable that data is now the new resource that everyone is flocking to. Even companies such as Coca-Cola and Pepsi are using consumer data to make better marketing campaigns and strategic decisions about their products. This has resulted in data being called, “the new oil” a quote originally spoken by mathematician Clive Humby and sensationalized by the Economist.
Author: Nick Sokol