Articles

How Data Analytics Impacts Small Businesses in 2019

With many companies ramping up their digital transformation initiatives, there’s been a massive surge in the implementation of data analytics. Deep learning is helping small businesses enhance decision-making capabilities.

Machine learning is revolutionizing the way brands market to consumers. Dark data refers to information assets that companies collect, process or store, but fail to put to use. Data analytics provides SMBs with incredibly detailed insights into all aspects of operations. With many companies ramping up their digital transformation initiatives, there’s been a massive surge in the implementation of data analytics. Big data adoption increased from a mere 17% in 2015 to 59% in 2018 – a 42% increase in just three short years.

Source: business.com
Author: Luke Fitzpatrick

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