For many businesses, despite best-in-class architecture, the front-end and back-end of their company exist as two functioning but separate parts of the whole enterprise. The front-end is where the customer interacts, but there is little to no integration with the behind the scenes back-end where the cogs are turning and the data is stored.

Increasingly, organizations are looking for ways to bridge that gap, and getting more out of the services that cloud providers offer through integrations. As a result, they see the opportunity to close this gap in productivity and profit. Here are four ways that front-end and back-end integration can give your business a boost:

Source: datanami.com
Author: Eran Gil