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A New Tool Aimed At Small Business Allows For Real-Time Analytics

A new free analytics tool introduced on Sept. 10 by the Atlanta-based lending platform Kabbage analyzes the live data of more than 200,000 companies in an effort to give small business owners a way to assess how their businesses are performing in real time. It’s daring to meet the demands of the ever-changing world of small business.

“The preponderance of small business health reports are reliant on survey responses or static research,” says David Snitkof, head of data analytics and strategy at Kabbage. “This is the only tool available with an ongoing pulse on the financial health of local American small businesses, such as restaurants, hair salons, dentists, lawn care providers, boutique shops and more.”

Source: forbes.com
Author: Brianne Garrett

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