Data can be a powerful tool for marketers around the world. By leveraging customer and prospect data, you can drive successful campaigns that resonate with your audience in exciting new ways.
But before you can effectively leverage this data, your organization needs to have the right data strategy in place. As Drew Donaldson—content and data strategist and founder of GroHaus, a consulting firm focused on helping businesses develop organic content and data strategies—points out, this strategy must address three main challenges: Data standardization and governance. Data transformation and automation. Data storytelling
Author: Tim Trainer