Organizations across industries are generating more data than ever before, but few have the expertise and resources in place to act and drive competitive business intelligence from it.
While it’s increasingly in vogue for businesses to describe themselves as “data-driven”, 55 percent of data generated is “left in the dark”, according to research by Splunk. That’s because, while executives claim to recognize the value of using all their data, they often don’t know how to find, prepare, analyze or use it— some don’t even know it exists.
Author: Mark Jones
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