Across all industries, product managers and marketers feel overwhelmed by the idea of acting on customer feedback because they aren’t confident in their abilities to make sense of it in a way that can help drive their business decisions.
Feedback affects organizations top to bottom, and it can be tough to know where to start once you have it. There’s a big analytics challenge in finding a data scientist to set up the data cubes, pulling in the right sources of information, and preparing the right views for leaders and product owners to consume. It can take months to set up a first version and years to get it right as sorting through feedback from different customer segments is difficult, especially as the size of your customer base grows.
Author: Ashley Sefferman