Articles

The Amazing Ways How L’Oréal Uses Artificial Intelligence To Drive Business Performance

You likely know Paris-based L’Oréal as a global cosmetics and beauty care company (the largest in the world), but you might not be aware of the company’s commitment to research, innovation, and technology. In fact, since 2012, L’Oréal operates its own technology incubator, a group that operates like a start-up but focused on where beauty and technology meet.

Here’s an overview of the company’s incubator and some other ways they are using artificial intelligence such as with its AI-powered digital skin diagnostic. L’Oréal’s Technology Incubator L’Oréal’s first incubator lab was located in New Jersey, but it now also operates additional labs in San Francisco, Paris, and Tokyo that are focused on a small number of products—a mix of apps and wearables and objects to help cosmetics be connected and customized to meet the specific needs of each customer.

Source: forbes.com
Author: Bernard Marr

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