Technology’s rate of change continues to accelerate, and it seems nearly impossible to keep up with. The same is true of the sheer amount of data humans are collectively producing. By 2020, analysts expect this data to reach a total capacity of 44 zettabytes. Just to compare, that is 40 times more bytes than there are stars in the observable universe.
People are creating massive troves of data and information, and that growth is accelerating in volume and complexity at the same time. It has given rise to “big data,” a field or platform that involves the collection, analysis and deployment of such digital content. Those troves continue pouring in at faster and more complex rates, requiring advanced tools to help make sense of it all.