the fast-paced business landscape, the demand for content marketing is increasing at an unprecedented pace. Having said that companies are struggling to identify potential opportunities/problems in managing business content that may otherwise go unnoticed.?

This post will walk you through how big data is interrelated to content management; how it is driving content marketing strategy and at last; how it can be used in the media and publishing industry to bolster revenue and retention says, Sujit Kumar is VP of Strategy & Marketing at Valuebound. According to IBM, humans create 2.5 quintillion bytes of data every day with 90% of the data in the world has been created in the last two years.

Source: martechadvisor.com
Author: Sujit Kumar