The best analytics are invisible. Now, there’s a whole industry devoted to creating compelling visualizations meant to take complex, dynamically unfolding events and making them instantly comprehensible and insightful. These visualizations are beautiful but, alas, they represent a creative workaround for technology’s inability to deliver what we really want – an answer, right when we need it.
Source: martechseries.com
Author: Charles Holive
Categories: Articles