Business intelligence is big business. Salesforce’s purchase of Tableau earlier this year (for a cool $16 billion) proves the value of a powerful data analytics platform, and demonstrates how the business intelligence space is reshaping expectations and demands in the established CRM and ERP marketplace.
To a certain extent, the amount Salesforce paid for Tableau highlights that when it comes to business intelligence, tooling is paramount. Without a tool that fits the needs and skill levels of those that need BI and use analytics, discussions around architecture and strategy are practically moot. So, what are the best business intelligence tools? And more importantly, how do they differ from one another? Which one is right for you?
Author: Richard Gall