Big data analytics refers to the process of analyzing large and varied amounts of data in great detail to expose specific information, like, market trends, customer preferences, hidden patterns, and unknown correlations.

This allows organizations to make informed decisions when dealing with clients or planning the dimension of their expansion. According to Peter Sondergaard, Senior Vice President at Gartner, “Information is the oil of the 21st century, and analytics is the combustion engine.” This article highlights why your business needs big data analytics to prosper today.

Source: customerthink.com
Author: Asim Rais Siddiqui