From business owners to senior executives to marketing managers to frontline staff, entire organizations are utilizing one type of software as both a strategic and tactical tool, as well as a way to improve marketing reporting. Business intelligence software (BI) is being used to leverage big data and cloud computing in order to sort, analyze, and present complex datasets in easy-to-read reports.

Over the last 14 years, big data and business analytics have grown to over $187 billion globally, as predicted recently by the IDC. Why are more and more companies utilizing BI software? Main Benefits of Business Intelligence Software. Gain Insight for Your Marketing Strategy. BI software allows you to optimize business intelligence for sales opportunities, lead generation, lead conversion, market analysis, marketing strategy, and customer segmentation.

Source: business2community.com
Author: Paul Schmidt