Becoming customer-centric—putting the customer’s needs and interests at the center of your goals and processes—is impossible without customer data. You need customer data to track progress toward goals, deliver on promises, and continually upgrade your product. Doing so will help you raise satisfaction rates and cultivate lifetime customers.
By applying best practices, such as sharing data across teams and gathering multiple data points for each customer, you can operationalize data to your advantage. Customer-centric uses of data help ensure every employee knows their role and what information to gather. And because internal teams have constant, up-to-date info on what their colleagues are doing, clients will receive seamless, consistent service.
Author: Mia Jacobs