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Why You Don’t Need to Be a Data Scientist to Reap the Benefits of Big Data

Business users don’t have to be data scientists to benefit from big data. By using AI-powered customer analytics platforms that present data from a wide variety of channels in easily understood visuals they can gain actionable insights, says, Derek Wang, co-founder & CEO, Stratifyd.

Data scientists are sought after by companies around the world to extract meaning from and interpret data using tools and methods ranging from statistics and machine learning, to human reasoning. As data is never in a ready state for analysis, data scientists spend a lot of time collecting, cleaning, and munging data, essentially transforming and mapping data from one raw data format into another, with the intent of making it more appropriate and valuable for a variety of downstream purposes, such as analytics.

Source: martechadvisor.com
Author: Derek Wang

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