How to explain big data in plain English

You may think everyone knows what big data is by now, but misconceptions remain. Get expert advice for discussing big data in plain terms with colleagues, customers, or any audience

Big data has been a boardroom buzzword for some time now. Despite its widespread use, however, it can still be wildly misunderstood. Technology leaders know that big data alone has no inherent worth. “People sometimes think all they need are large datasets, but large datasets aren’t intrinsically valuable,” says Hadayat Seddiqi, director of machine learning at legal tech company InCloudCounsel. “Big data’s true value lies in the information you can extract to answer a specific business question.”

Author: Stephanie Overby

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