The proliferation of new technologies and digital transformation means that data can now be collected on every aspect of a business, from sales and marketing, to workflows and productivity, to hiring and HR, to overall performance and profitability.

However, many of these data points exist in isolation and require a dedicated IT platform to connect the dots together. This is what business intelligence represents, the ability to not just look at a specific detail of business operations, but tie in key information from each angle into an overall whole that can allow for real insights and predictions for improving business performance, not least through Key Performance Indicators (KPIs).

Source: techradar.com
Author: Jonas DeMuro, Brian Turner