Behind any successful company are the career-changing decisions that helped make them great. But have you ever wondered how those decisions are made?

The glitz and glamour of entrepreneurship has warped many public narratives about success. Some CEOs would like you to believe that their gut is the most important decision-making tool they have. The truth is that few big decisions get made at any company without good ol’ fashioned business intelligence. While one might assume that business intelligence has been entirely automated, you might be surprised to learn that there are real people behind all business intelligence analysis.

Source: learn.g2.com
Author: Lauren Pope