Business intelligence (B.I.) is a mandatory tool for businesses that wish to survive and thrive in the current economy. Regardless of the niche, every business needs real-time insight into the data created by its activities, in order to guide future decisions.
B.I. connects the dots for managers and CEOs, and lets them know whether the current direction will provide the expected results. It’s also software that creates intelligible reports, so that every person of interest can understand and digest the provided data. An effective B.I. strategy aligns with management goals and vision. While each approach should be unique, there are several steps that every company should consider.
Author: Danielle Canstello