With platform overhaul, Looker seeks to go beyond business intelligence

A pending acquisition by Google LLC isn’t slowing down Looker Data Sciences Inc. The business intelligence company today announced sweeping enhancements to its namesake platform that overhaul the user interface, improve integration with external applications and position it to go beyond visualizations to become an operational decision-making engine.

Looker 7 adds a new development framework for use in building operational applications, marking a major extension beyond the platform’s decision-support roots. “Companies are using data in many more ways than reports and dashboards,” said Pedro Arellano, vice president of product marketing. He cited examples such price optimization engines that adjust prices in near-real-time according to demand and marketing bots that adjust bids on online advertisements based on performance. “We’re moving from BI to data experiences.”

Author: Paul Gillin

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