Business intelligence—the strategies and tech companies use to collect, interpret and utilize data—plays a primary role in informing the strategies, functions and efficiency of a company. However, as essential to a company’s success as BI is, many businesses don’t take advantage of the tools that can improve their BI efforts.

Combining machine learning with BI can have a far-reaching impact on the insights a business gets from its available data, making BI a true game-changer in helping companies improve productivity, quality, customer service and more. Below, 12 members of Forbes Technology Council explore the ways businesses can use machine learning to improve BI.

Source: forbes.com