The rise of big data: Human element ‘still pivotal in analytics’

Embedding data and analytics into business strategy and culture, addressing data literacy across organisations, and removing the constraints of legacy technologies are the key issues businesses face, according to a new global study.

The research, from Alteryx uncovers the benefits and impact of data analytics in digitisation projects in the UK, as well as across five other digitally advanced countries in Europe, the Middle East and Africa (EMEA) and Asia-Pacific (APAC). The complete Data and Digitization Report is released as Alteryx hosts its fourth annual European customer conference, Inspire Europe, at Tobacco Dock in London, Oct. 14-17, where major brands like Sainsbury’s, Virgin Holidays and Siemens will be presenting their success stories and learnings from their respective data journeys.


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