Big data has become a line item on management’s to-do list. From the boardroom to the customer landscape, executives are vying for visibility into what big data actually means to them and their businesses.
Today’s executives are trying to find a way to move the checklist of items that seemingly have been on a to-do list for the past 12-18 months to a real action, facilitating a strategy that actually outlines what they can — and must do — with their data to grow the business and preserve their brand.
Author: Clayton Dukes
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