Big data has become a line item on management’s to-do list. From the boardroom to the customer landscape, executives are vying for visibility into what big data actually means to them and their businesses.

Today’s executives are trying to find a way to move the checklist of items that seemingly have been on a to-do list for the past 12-18 months to a real action, facilitating a strategy that actually outlines what they can — and must do — with their data to grow the business and preserve their brand.

Source: forbes.com
Author: Clayton Dukes