According to the research analyzing how companies use big data, businesses do believe in a sweet “big data & advanced analytics” couple. Judge for yourselves: in 2015-2017, companies named data warehouse optimization as #1 big data use case, while in 2018, the focus shifted to advanced analytics.
Another stat proves this trend: 84% of enterprises invest in advanced analytics to support improved business decision-making. Naturally, a question arises: what is so special about the alliance of big data and advanced analytics in business practice? To answer this question, let’s consider a couple of practical examples where customer and operational big data is complemented with different advanced analytics techniques, for example, machine learning and its subset – neural networks.