Business analytics has been a part of Australian corporate culture for decades. In recent years, it has become more sophisticated, more specialised, and can be an expensive exercise if mismanaged. There has also been a significant push for artificial intelligence and ‘smart’ analytics, with big businesses investing millions of dollars into probing schemes.
However, are businesses paying enough attention to the analytics warning signs to ensure that these projects are set up for success? It is crucial to look carefully at how and why you use analytics to be able to see any red flags. In many cases, businesses may not even be aware that they are creating problems. To discuss in detail, we must consider some of the common problems companies encounter, and the solutions to overcome them.
Author: Sonia Johnson
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