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Four ways hotels can benefit from business intelligence and analytics

You know that your customers are the most important factors to your business. Right next to them, your competitors. Unfortunately, people in the past didn’t have the tools and technology that we have today, so their business was namely a guessing game and many have failed because of this.

But analytics today are so advanced and great for any type of business, that having a hotel is all about actually understanding your customers and your competitors as well. Using AI and machine learning can provide you with uploaded sales, location data, key insights, potential customers, competition data and so on.

Source: traveldailynews.com
Author: Aimee Laurence

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